With a growing amount of mobile users and the increasing mobile first indexing, it is important to provide great customer experience by optimizing the site.
….to make your site mobile friendly and enhance the user experience by doing mobile SEO
How Mobile SEO should be done?
Mobile Centric Plans
It should not take more than 4 seconds for a mobile site to load in order to provide a great user experience. Perform speed test on the page and improve the performance of the speed by the given suggestions. When you do SEO for mobile, add Accelerated Mobile Pages or AMPs to load your site faster on all devices. Remember one thing, Mobile users like visual content better than text. To provide an engaging experience to the u sers, use bullets, keep the paragraphs short and add a call to action button.
Use Responsive Design
One of the key tip of mobile SEO is to prefer a responsive design. Whenever you are developing a mobile site you will have three options to choose from:
1. Responsive Design
2. A Different Subdomain
3. Dynamic Serving
Out of these three Responsive design is the best suited option for your site. This will qualify your site for mobile-first indexing. Check the page source code where “viewport” is the declaration of the mobile-proof to check whether your site is responsive or not
Add Voice Search
Recently Voice search in mobile devices are gaining a great deal of popularity. Since Google is mostly the part of the search results you can optimize the search results for featured fragments of Google answer box. In order to match the users enquiries use the long tail keywords. Consider the What, When, Where, Why and How’s of voice search. Long tail keywords are essential for providing the voice search enquiries on mobile. These 3 tools will help you find long tail keywords:
2. Longtail Pro
3. Kw Finder
Nowadays people would rather watch videos on mobile devices than on TV. So you can add product demonstration videos and testimonials videos on your mobile site. Videos that are animated are also popular. This can help in creating brand awareness videos. A best way to show potential buyers what they are getting before making purchase decisions is by adding a product video feature.
When it comes to SEO this tip is can be very effective. Your customer may end up on your competitor’s site if your site takes more than 4 seconds to load. To reduce the abandon rates of your customers you can add progressive web apps. These are some key points for the PWAs:
1. PWAs can be installed on your home screen. You can then request the user to install the PWA.
2. Make the image icon and splash screen appealing for users to install it.
3. The User Interface should be appealing and designed well enough to run in a slow connection.
Optimize for social media
In this digital age, people are very active on social media. Mobile apps or sites should have the important features adding functionality that could easily be accessible. Make the links to the main social media channels including Facebook, LinkedIn, Twitter, Google+.
Search Engine Optimization features
For a better user experience the loading speed should be less than 4 seconds. Google will penalize too much popups, so try to avoid excessive popups. Java scripts, CSS and images must be allowed for Google bots which make the content rendering on the mobile devices.
If you follow these 7 tips you can create a mobile-friendly website and boost your traffic towards your website and make the performance of the site better. Or you can enlist the help of any SEO company in India.