Website design and organic search performance are essentially linked, and both have an effect on the websites ability to rank well for relevant terms. For companies with web designing and SEO teams who don’t work closely or for those who brought in marketing into a project after the website was already launched this can become problematic. If the site is designed well but was made without SEO in mind may cause ranking issues in the future.
Below are 4 amazing tips to remember while designing a website and doing SEO.
Providing the best search results to users who search in their platform is the primary goal of search engines. For search engines more users mean more profit since there are many users using the search engine, it will attract more advertiser. So to make sure customers are satisfied and keep them coming back search engines have to provide the best results. If the usability of the search engine is good then that translates to user satisfaction for both the website and search engine. But if the usability of the search engine is bad then it translates to bad user experience. And the last thing they want is the website displayed first to be frustrating and hard to use. So that means the search engine has to carefully select websites with positive user experience. Websites whose user experiences are good are rewarded by search engines.
The longer time spent by a user on a page or site, higher quantity of inbound links, and the more social shares it gets determines how good the user experience is. These are seen as indications of a good website and are rewarded by the search engine. The focus shouldn’t solely be on desktop usability, mobile usability is equal important. A mobile friendly website has more chances of gaining organic likes.
#2. Content Discoverability:
Contents need to be discovered in order to be crawled and indexed by the search engine. Search engines although advanced, can only discover content through links. Your site won’t be discovered and it will be impossible to get your site’s pages to rank if there are no proper links to your content, or they’re buried or broken.
Your goal from a web designers perspective is to create a site that is instinctive for the users to engage with, while the goal from an SEO perspective is to create a site which allows pages to be crawled and links to be distributed. These goals can be achieved by prioritizing your most important contents like top level services, product categories, in the architecture of the site, which should also directly map your keyword theme and from there create subcategories or individual product and services page.
#3. Creating high quality content:
Unlike before when all you had to do was stuff the landing page with keywords, Modern SEO is all about high quality content. The search engine can tell what each pages of your website is all about just by the content in your website.
You need to begin planning for your content way before designing or redesigning your website in order to create truly high quality content. While creating a page, know what purpose it serves. Ask yourself what do you want the users to know about the topic? and what type of content is necessary to convey the message as efficiently as possible.
#4. During a redesign be attentive:
Pay extra attention during a redesign. The SEO value that you have spend years to build will be lost if it is designed without the help of a search expert. Many companies make same mistake by rushing into designing without thinking and their organic traffic goes takes a nosedive.
Before redesigning come up with a view of the current site including all the pages and relevant information of the site by crawling your site. If any of the pages are outdated or redundant decide where to redirect them in the new architecture of the site. Check out which current sites rank highly for your target keywords. Go through all the contents and make sure none of them get left behind in the redesign. Make sure to do a redirect map and have it redirect at the time the site goes live if you are changing the URL structure.