In today’s profoundly connected world, mobile app users have become increasingly sophisticated. Digital integration has resulted in higher levels of consumer expectation, and customers expect more from brands than ever before.
One of the major challenges brands face is increasing customer aversion to one-size-fits-all digital marketing outreach. There’s building resistance towards generic marketing campaigns: 76% of consumers expect companies to understand their needs and expectations, especially when it comes to digital advertising. If consumers allow brands access to their personal data, they demand a personalized app experience in return.